Y O U R 9 0 D A Y J O U R N E Y
Founding membership is limited to 150 members • 7 founding places remaining
Most people still follow the mainstream health advice and hope the healthcare system will keep them well. You stopped believing that a long time ago.
You went looking for something better. You asked questions, followed the research, built your own understanding of what actually keeps the body healthy, and because of that, you know more about your health than most people ever will.
The alternative health world you turned to has turned out to be it's own kind of chaos.
Carnivore one week, vegan the next. New supplements every month. A new guru with a new set of rules. You swapped one confusing system for another. And underneath it all, you still don't sleep as well as you should. You're still not as strong as you used to be. Your energy still isn't where you want it.
You've started things and not finished them. You've had bursts of doing well, a few weeks of eating right, a month of good sleep habits, a stretch where the exercise was consistent, followed by falling off.
You walked away from a system that was failing you. You went looking for something better. You put in the the effort that most people never will.
When something didn't work, you went looking for more. More books. More podcasts. Another supplement. The trouble is that everyone teaches one piece of the puzzle. Sleep here, food there, exercise somewhere else. Nobody puts it all together in the right order.
So you've been trying to build the puzzle without ever seeing the picture on the box.
It's time to change that.
M I S S I O N
W H A T V I T A L IT Y I S
Each week you get one short 10-15 minute lesson, and one small thing to put into practice. Each month, a live class with a leading expert and a hands-on session where you actually do the work, not just learn about it.
You'll have a buddy and a small group of three to five people keeping you on track. The whole thing is online and fits around your life.
You'll feel a difference in days, and by Week 12, none of it feels like effort anymore. It's just how you live.
Build it in 12 weeks. Keep it for life.
Follow the circadian rhythm. Master the art of proper sleep.
Be strong enough to do anything you want, for as long as you want.
Eat real food at the right time. No diets, no rules, no guilt.
Settle a body that's been stuck in stress mode for too long.
T H E V I T A L IT Y O S
M O N T H O N E
You can't get fitter or eat better when you're running on empty, so we start here.
Month one is about better sleep, daily movement, a calmer nervous system, and steady energy from food. Four small habits, one a week.
You'll feel more energised, vibrant and well rested.
Masterclasses: Dr Rob Verkerk (6 May, 7pm BST). Eric Edmeades (27 May, 7pm BST).
Implementation: Nick Stone, Nervous System Regulation (20 May, 7pm BST)
M O N T H T W O
Strength is the single best thing you can build for a long, capable life. And losing it as you age isn't a given. It's reversible.
Month two builds real strength, movement, balance and stability and with no gym and nothing you don't already own at home. By Week 8 you'll feel more physically capabile than you've been in years.
Masterclasses: (3 June, 7pm BST).
Implementation: David Tilson, Functional Movement (17 June, 7pm BST)
M O N T H T H R E E
Month three is food, gut health, and the everyday stuff in your home that quietly works against you. No counting calories. No rules you can't keep. Just a simple way of eating you'll still be doing in a year.
Real food, enough protein, steady blood sugar, a happy gut.
Plus what to actually do about the air, water, and household toxins the mainstream ignores.
Masterclasses: Dr Patrick Holford (1 July, 7pm BST). Dr Steve James (15 July, 7pm BST).
Implementation: (8 July, 7pm BST)
H O W V I T A L IT Y W O R K S
W E E K L Y
Twelve short lessons, fifteen minutes each. One idea, one thing to do that week. Plus a five-minute weekly check-in to keep you honest with yourself.
M O N T H L Y
A one-hour deep dive from a top expert, plus a hands-on session where you actually do the thing instead of just learning about it.
A performance session with coach Allan Kleynhans to help you to overcome any blocks you are facing.
A buddy who keeps you on track. A small group of 3 to 5 people. And the wider Elevate community behind all of it.
Y O U R H O S T
Dan started his own natural health journey at 29, after years of being failed by the system over autoimmune conditions he refused to keep medicating.
Then Covid happened. He spent the next three years doing the work nobody else was: 1,000+ podcast episodes and hundreds of long conversations with doctors and scientists, asking the questions the mainstream wouldn't.
What he learned across all of it: the basics matter more than everything else put together. And almost nobody teaches them in the right order.
So he built Vitality. He hosts every weekly lesson personally, curates the full faculty, and leads the programme from start to finish.
O U R F A C U L T Y
E N E R G Y
Dr Rob Verkerk brings a deeply informed, systems-level perspective to health within the Vitality programme. With a background in science, policy, and environmental health, he focuses on how modern food systems, toxins, and regulatory frameworks impact long-term wellbeing. As founder of the Alliance for Natural Health, Rob helps participants understand how to work with the body and nature more intelligently – restoring resilience, reducing dependency, and supporting sustainable, preventative health.
E N E R G Y
Eric Edmeades brings a practical, transformation-focused approach to behaviour change within the Vitality programme. As the founder of WildFit, one of the world’s leading health transformation programmes, his work centres on helping people reset their relationship with food, habits, and the body. Drawing on decades of experience across business and health, Eric focuses on creating lasting change – not short-term motivation – by shifting patterns of thinking and behaviour in a way that supports long-term energy, resilience, and control.
E N E R G Y
Sara Rooney brings a deeply integrative approach to herbal medicine within the Vitality programme, combining modern science with traditional plant knowledge. Trained in herbal medicine with a focus on women’s health, she works holistically – considering nutrition, stress, movement, and lifestyle alongside targeted herbal support. Drawing on global experience and ongoing research into medicinal plants and mushrooms, Sara helps restore balance and resilience through practical, personalised approaches to hormonal and whole-body health.
N U T R I T I O N
Patrick Holford brings decades of pioneering work in nutritional therapy to the Vitality programme. As founder of the Institute for Optimum Nutrition and a leading voice in preventative health, he focuses on how targeted nutrition supports brain function, energy, and long-term wellbeing. Patrick helps participants understand the practical role of nutrients in protecting cognitive health and building a strong metabolic foundation.
S T R E N G T H
Top-level performance coach who has worked with CEOs and pro athletes. Leads the monthly mindset sessions that keep you moving when motivation runs out.
N U T R I T I O N
Dr Steve James brings a systems-based approach to metabolic health and performance within the Vitality programme. A consultant in critical care and metabolic medicine, he focuses on how sleep, nutrition, stress, and mindset interact to shape long-term health. Drawing on clinical and behavioural expertise, Steve helps participants improve energy, resilience, and cognitive clarity by addressing the underlying drivers of fatigue and imbalance, not just symptoms.
E N E R G Y
Paris and Jodie Welton bring a practical, experience-led approach to women’s hormonal health within the Vitality programme. After navigating the shifts of their 40s, they explored plant-based medicine and worked with a specialist herbalist to understand how the body’s needs change across the menstrual cycle. As founders of Adaptogenic Apothecary, they focus on helping women apply simple, targeted practices to restore energy, balance, and resilience.
E N E R G Y
Nick Stone brings a grounded, practical approach to nervous system regulation within the Vitality programme. A breathwork and resilience coach, he helps participants reduce stress, stabilise energy, and develop a more steady, embodied response to daily life. His work focuses on building internal resilience as the foundation for clarity, presence, and long-term wellbeing.
S T R E N G T H
David Tilson brings a grounded, no-nonsense approach to physical training. A former Royal Marine Commando and firefighter, he focuses on simplifying movement, rebuilding strength, and restoring connection to the body. Drawing on years of coaching experience, David helps participants develop practical, sustainable habits that build resilience, capability, and confidence – without complexity or performance pressure.
W H A T Y O U ' L L E X P E R I E N C E
W E E K 1
Steady energy all day. The afternoon slump, gone. Deeper sleep, every night. You'll get out of bed and your body will actually be ready, not fighting you for the first hour.
W E E K 4
Stronger. Fitter. Less tired. The muscle you've been quietly losing starts coming back. You'll do things you'd started to think were behind you, with simple daily movement and weekly exercise routines that you can build into your life.
W E E K 8
No calorie counting. No conflicting diets. No more guilt about what's on your plate. By Month 3 your eating just runs on autopilot. Real food, enough protein, steady blood sugar, a happy gut.
W E E K 1 2
By Week 12 you'll know exactly what matters most for your long-term health. What to actually worry about with your air, water, food, and home. And which supplements are worth your money and which to bin.
F O R E V E R
By Week 12 you'll have a way of living that's yours. No more programmes to buy. No subscriptions to keep paying. Just a simple set of habits that take care of you for the rest of your life.
T R U S T E D B Y T H O U S A N D S
150M+
V I E W S
50,000
S U B S C R I B E R S
5000
W O R K S H O P A T T E N D E ES
C H O O S E Y O U R P A T H
Rising to £497/year when founding places close.
7 founding places remain.
I N C L U D E S
Or 3 x installments of £119
I N C L U D E S
Do the work for four weeks. If you don't feel a real difference and don't want to carry on, just tell us. We'll refund every penny. The only ask: actually do the weekly lessons and the daily habits.
The gap for most people in this community isn't information. It's implementation, turning what you know into what you do, consistently, without it requiring constant willpower.
That's what the programme is built to accomplish. One behaviour per week. Sequenced specifically so each one makes the next easier. By Week 12 the behaviours that previously required effort are just how you live.
Because most programmes fail by design, they prioritise information over implementation and ask you to change multiple things simultaneously. Vitality is built on the opposite. One action per week. Simple enough to do even on your worst day. Structured so the programme itself provides the consistency your willpower doesn't have to.
You'll be alongside people who understand what you've been through, people who woke up and decided to choose another path.
There is never a perfect time. The question is whether the fundamentals you build in the next 90 days compound into the decades ahead, or whether this window passes without you acting on it.
The programme is designed to fit into your life. Ten to fifteen minutes of focused content per week. Daily behaviours that fit into what you're already doing. If you can find fifteen minutes a day, you can do this.
Vitality is an educational programme and does not constitute medical advice. Always consult a qualified healthcare professional for personal health decisions. Individual results will vary.
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